Founder and Head of Awesome at Kawaji
Rich co-founded Kawaji back in 2021 and the company launched its first range back in late 2023 with drinks with stunning can art featuring Dragon Ball Z, Hatsune Miku, along with Kawaii favourites Pusheen, Rilakkuma and Fuzzballs.
2025 has brought an element of retro nostalgia and gaming crossover with G1 Transformers and Sonic the Hedgehog ranges along with products featuring Kawaji's very own mascot, Juji.
Having been raised in the 80s and 90s Rich is a huge Pop Culture fan but is actually still new to Anime but has great fun getting up to speed on this amazing genre!